Hypothesis-Driven Development | Online Course Support

Your team is designing shopping cart functionality for an online sporting goods company. You are in the first day of a week-long design sprint, and have just completed a 90-minute time box in which everyone was tasked with creating an end user persona. At the end of the 90 minutes, members of your team have created minutely detailed personas and seem very anxious about the process. What might have gone wrong?


Correct. Tasks within the design sprint should be finite in scope and facilitate quick iteration. Time boxes that are too long can lead to overdeveloped outputs to which the designer may be too attached, making iteration more difficult. A short time box will encourage them to try something out quickly and see what everyone else thinks instead of spending too much time on outputs that may be discarded.

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