Your client, a book seller, wants to figure out the best way to get more customers to sign up for their monthly email with personalized suggestions for new books. Right now sign-ups are OK but not great. Initial interviews with customers suggest that a basic desire to be connected with a great next book exists. Those that have the service enjoy it and continue it. How should your team experiment to make this happen for your client?
That’s right! This is how teams with a culture of an experimentation generally operate and it helps them maximize wins and minimize waste.
