Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

In the Photo Op case, which of these is William Willcox’s best course of action?

Go ahead and distribute the brochures and ask for forgiveness later.

Digitally alter the image so as to get around the copyright.

When asking about the licensing fee, reframe the use as a publicity opportunity for Bachrach Studios.

Voluntarily pay the fine.

This is a pretty good idea. Note that a good strategy not mentioned here would be to be upfront with Bachrach about what happened and ask for his help in solving the problem.


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