Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator

Anjay is selling his coffee company, and there are two potential buyers, Bert and Cecilia. Bert values the business at $40,000, while Cecilia values it at $50,000. Anjay is willing to sell for any amount over $20,000. All of these facts are known to all of the parties.

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