Advanced Business Strategy | Online Course Support

Coca-Cola would like to avoid the high import tariffs associated with selling products in Brazil. However, Coca-Cola is also concerned with protecting their secret recipe for Coke. Which internationalization strategy would best meet Coca-Cola’s needs?


Foreign Direct Investment allows Coca-Cola to avoid high tariffs. It also provides the highest level of control over operations, minimizing the chances that another party will gain access to their recipes.

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