Advanced Business Strategy | Online Course Support

Review: In a typical competitive life cycle, what pattern do we see?

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Growth phase: product success, new entrants

Mature phase: market saturates, fewer profits, firms exit industry

 

Growth phase: product success, new entrants

Mature phase: market saturates, fewer profits, firms exit

 

Growth phase: product success, new firms

Mature phase: number of firms grows

 

Growth phase: product success, existing firms extremely profitable

Mature phase: market grows

 
 

Few firms start out, but as a dominant design emerges the profitability of the industry becomes attractive, and many firms enter the industry until it becomes saturated. Firms then leave, only a few dominant players remain, and the industry enters a steady state as profits stagnate.

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