A team fairly new to agile practices is working on a brand new product. They’re excited because they’ve interviewed subjects and iterated to both a specific persona and a short list of problems/JTBD where the alternatives are weak. At this point, on what should the team be focusing?
If this team hasn’t tested motivation/demand/value for their value propositions, that’s likely the best place to focus. You can deliver outstanding usability but if the user just isn’t very motivated it will be waste (and this happens a lot).
