You are designing an online review feature for a beauty supply company. You have created a problem hypothesis, and you are preparing an interview guide. Which of the following is the most effective way to set up your list of questions?
You got it. If you lead with specific questions, the subject may think that’s all you really want to know. This can make it harder to get a more complete view of their experience, concerns, and needs. Begin with more general questions and work your way down to more specific ones.
