An organization contracts with software developers to produce apps for clients. The organization is paid in part by how well the app sells in the marketplace.

An organization contracts with software developers to produce apps for clients. The organization is paid in part by how well the app sells in the marketplace. Historically they have evaluated their developers primarily by this same outcome measure, how well the apps sell. The organization is considering adding process measures to the performance evaluation, e.g., time to completion, quality of code, coordination with other developers, client satisfaction. Which of the following is not a reason the firm should include these process measures in employee performance evaluations?