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The clothing chain you work for attaches survey links to the bottom of receipts so customers can go online to rate their experience and earn a 15% off coupon for their next purchase. What type of analytics should you perform to gain insights from this survey data?

Prescriptive Descriptive Predictive Marketing

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You work for a snow shovel company and find reviews of your product online from customers in Siberia and Alaska. After analyzing the data, you discover some unexpected results. Which of the following shovel attributes is surprising that customers in these areas are concerned about?

Color Price Sharpness of shovel blade Non-stick capabilities

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You work for a company that manages local bands. One of your bands is repeatedly turned down for record deals with big name labels. On the band’s website, you see hundreds of comments from fans. What should you do to help your band get a record deal?

Attend a live performance and ask audience members their thoughts on the band Rely on your intuition about what the band needs to do Use text analytics to look for…

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You work for a company that rents musical instruments to K-12 school districts and your objective is to increase the length of instrument rental contracts. How will segmenting your market help you achieve your objective?

It helps you decide which customers to target. It will help you determine how much money to spend on a new marketing campaign. It will help you determine which instruments…

Fun Quiz

Dataflow

1. Dataflow jobs can be created with Google supplied templates. What are the steps for setting up a ‘Pub/Sub to GCS text’ pipeline?   Create a Pub/Sub topic, a storage…