What is the relationship betwen brand personality & brand equity ?
A carefully constructed brand personality increases the value of the brand.
A carefully constructed brand personality increases the value of the brand.
To determine the risk rate To determine the brand strength To attract consumers who value the characteristics of that brand To forecast earnings
The traits of each brand How each product is packaged The price each brand charges What the current marketing budget is for each brand
It provides deeper insights into what matters and what is most likely to work.
Prescriptive