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4: Your company sells custom-made surfboards prized by champions. You’re considering acquiring a well-known custom skateboard company. What should you carefully consider when merging your two companies to preserve the power of each brand❓

To build customer trust in the brand

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3: Your company sells custom-made surfboards prized by champions. You’re considering acquiring a well-known custom skateboard company. What should you carefully consider when merging your two companies to preserve the power of each brand

Comfortable

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Your company is considering acquiring a company with several different branded products in different categories, from cereal to tires. Which model should you consider most in your decision?

Y & R Model Interbrand Brand Value Model All three models should be used. Revenue Brand Premium Model

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According to the Y&R Brand Asset Valuator, what is the difference between an aspiring brand and an eroding brand?

Aspiring brands are less relevant and held in less esteem than eroding brands. Aspiring brands are more differentiated and more well known than eroding brands. Aspiring brands are more differentiated,…

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If your new brand is in the middle of the left side of the Brand Asset Valuator matrix, what should be your strategic priority?

Increasing brand stature Making your brand more relevant to consumers IncYour brand has already established differentiated and relevant products, but not many consumers may know about the brand or hold…