Palmetto Digital sells a web-based marketing design subscription service and needs to know how much each of their customers is worth. What is the CLV for an average client subscription?
$1,400 $600 $1,000 $400
It will increase. That cannot be determined. It will decrease. It will remain the same.
The annual measure does not consider future risks or what the money would earn with a different investment.
A way to express the cumulative value of equity in the future at its present day value.
The difference in net profit of a branded product and an unbranded product is solely due to the brand name.
New brands are lower in stature than a declining brand.
Increasing consumer awareness of the brand