Online Course Support

5: You work for a company that sells teacher supplies, primarily to K-5 elementary schools, with two-day delivery. You want to better understand your market and so you analyze the data from product reviews and sales, which yields some surprising results. What surprising factor does the analysis reveal your customers care about❓

ByAdmin

Delivery time is not that important.

Online Course Support

4: Food & Wine Magazine just published their list of the best restaurants and you are surprised that the restaurant you manage isn’t on it. You head to Yelp.com to read your online reviews. What’s your next step❓

ByAdmin

Find the review sentiment score using R software.

Online Course Support

3: Your company produces a natural cat litter your largest customer segment is high earning baby boomers.Your boss wants to target younger cat owners in the next marketing campaign with your cost effective eco-product.What step in the marketing process are you going to focus on to bring in more business from these younger cat owners❓

ByAdmin

  Tactics

Online Course Support

2: Your company has a marketing objective of improving the customer experience. What is the first step in the “strategy” process you’ll need to go through to decide which customer group to focus on❓

ByAdmin

Segmentation

Online Course Support

1: You work for a company that sells organic baby wipes. You’ve segmented your market and have decided to target high-income urban families, but there are several competing brands of organic baby wipes. What will be an important part of developing your strategy❓

ByAdmin

Positioning

Online Course Support

You work for a cookware company that sells crockpots that are programmable by smartphones. You’re reviewing a new ad campaign to promote this product. What type of analytics will you conduct to forecast the impact of this campaign?

ByAdmin

Descriptive Prescriptive Marketing Predictive

Online Course Support

The deodorant company you work for purchases QR data about supermarket purchases. You’re trying to find out more about the connection between purchases of your product and other purchases a customer makes. What type of analytics should you perform to understand more about any possible connections between one purchase decision and another?

ByAdmin

Marketing Predictive Descriptive Prescriptive

Online Course Support

You work for the Bösendorfer piano company and want to market your 97-key concert grand piano as a better purchase than an 88-key Steinway concert grand piano. Which step in strategy process are you working on?

ByAdmin

Marketing Positioning Segmentation Targeting