Marketing Predictive Descriptive Prescriptive Post navigation You work for the Bösendorfer piano company and want to market your 97-key concert grand piano as a better purchase than an 88-key Steinway concert grand piano. Which step in strategy process are you working on? You work for a cookware company that sells crockpots that are programmable by smartphones. You’re reviewing a new ad campaign to promote this product. What type of analytics will you conduct to forecast the impact of this campaign?