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You work for a company that rents musical instruments to K-12 school districts and your objective is to increase the length of instrument rental contracts. How will segmenting your market help you achieve your objective?

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It helps you decide which customers to target.

It will help you determine how much money to spend on a new marketing campaign.

It will help you determine which instruments are rented the longest.

It will help you determine who the competitors are in the market.Correct

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