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Practice Quiz on the Marketing Process

Practice Quiz on the Marketing Process :

1.The start-up company you work for wants you to create the marketing process. What’s the first step you should take to develop the marketing process?

Analyze financials

Develop tactics

Establish a strategy

Create objectives

2. When setting your strategy, what is the first step to determining which customers align with your objective?

Targeting

Positioning

Product

Segmentation

3. Between 1988 and 1997, Camel cigarettes featured a cute cartoon camel on the packs and in commercials. What type of strategy is this considered?

Targeting

Segmentation

Positioning

Context

4.You work for a sunscreen company looking to expand its market share in the Pacific Northwest, which is famous for its rainy climate. Your sunscreen has a unique, chemical-free formula with proven longer water resistance. Which step in the marketing process should you focus on first?

Objectives

Strategy

Tactics

Financials

5. During exams week here at the University of Virginia, many coffee vendors set up carts in high-traffic student areas. One cart prominently displays “Fair Trade Certified.” What type of strategy are they using?

Segmentation

Marketing

Positioning

Targeting

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