Meaningful Marketing Insights | Online Course Support

This question is based on the inventory assignment from this module. Using the inventory ordering tool, by approximately how much are sales expected to increase if advertising is increased from .5 units to .75 units?

4. Question 4 This question is based on the inventory assignment from this module. Using the inventory ordering tool, by approximately how much are sales expected to increase if advertising…

Meaningful Marketing Insights | Online Course Support

This question is based on the inventory assignment from this module. Using the inventory ordering tool, if the same amount were to be spent in advertising each month, for which of the following months would sales be expected to be the highest?

3. Question 3 This question is based on the inventory assignment from this module. Using the inventory ordering tool, if the same amount were to be spent in advertising each…

Meaningful Marketing Insights | Online Course Support

This question is based on the inventory assignment from this module. In our regression, we create variables for each month except for December, allowing us to interpret the coefficients as the expected difference between a given month’s sales and December sales. Based on the regression results, which of the following months’ sales are expected to be significantly different from December? (check all that apply)

5. Question 5 This question is based on the inventory assignment from this module. In our regression, we create variables for each month except for December, allowing us to interpret…

Meaningful Marketing Insights | Online Course Support

This question is based on the inventory assignment from this module. Using the inventory ordering tool, at what order quantity for the month of November does the expected November profit peak?

2. Question 2 This question is based on the inventory assignment from this module. Using the inventory ordering tool, at what order quantity for the month of November does the…

Meaningful Marketing Insights | Online Course Support

This question is based on the inventory assignment from this module. Using the inventory ordering tool, at what order quantity for the month of October does the expected October profit peak?

1. Question 1 This question is based on the inventory assignment from this module. Using the inventory ordering tool, at what order quantity for the month of October does the…

Meaningful Marketing Insights | Online Course Support

The company is considering offering a price of $2, sending emails and offering coupons, but it plans to reduce advertising to 25 units. Based on the acquisition probability, how many prospective customers would need to be approached for the company to expect to yield one new customer? (round your answers to the nearest tenth)

3. Question 3 The company is considering offering a price of $2, sending emails and offering coupons, but it plans to reduce advertising to 25 units. Based on the acquisition…

Meaningful Marketing Insights | Online Course Support

The company wants to optimize its marketing expenditures to minimize its expected cost to acquire new customers. Which of the following pieces of information is not needed to do so?

5. Question 5 The company wants to optimize its marketing expenditures to minimize its expected cost to acquire new customers. Which of the following pieces of information is not needed…

Meaningful Marketing Insights | Online Course Support

What would the acquisition probability be if a customer offered a price of $2 and exposed to 50 units of advertising was sent an email but not a coupon? (round your answers to the nearest tenth)

2. Question 2 What would the acquisition probability be if a customer offered a price of $2 and exposed to 50 units of advertising was sent an email but not…

Meaningful Marketing Insights | Online Course Support

For a customer offered a price of $2 who received no email, no coupon and 50 units of advertising, what is the probability that he will be acquired? (round your answers to the nearest tenth)

1. Question 1 For a customer offered a price of $2 who received no email, no coupon and 50 units of advertising, what is the probability that he will be…

Meaningful Marketing Insights | Online Course Support

Compared to offering a price of $2, sending emails, offering coupons and using 25 units of advertising, how many more prospects would need to be approached if the company decided to not offer coupons? (round your answers to the nearest tenth)

4. Question 4 Compared to offering a price of $2, sending emails, offering coupons and using 25 units of advertising, how many more prospects would need to be approached if…