Meaningful Marketing Insights | Online Course Support

Compared to offering a price of $2, sending emails, offering coupons and using 25 units of advertising, how many more prospects would need to be approached if the company decided to not offer coupons? (round your answers to the nearest tenth)


Correct! Eliminating the coupon decreases the acquisition probability, requiring that 7 more prospects be contacted to expect to yield one customer acquiring the product.

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