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The company is considering offering a price of $2, sending emails and offering coupons, but it plans to reduce advertising to 25 units. Based on the acquisition probability, how many prospective customers would need to be approached for the company to expect to yield one new customer? (round your answers to the nearest tenth)


Correct! Based on the results of the logistic regression and the values of the predictors, 14 prospects would need to be contacted to expect that one would acquire the product.

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