You and your team are developing a search function for an online auto parts store, and you have come up with the following persona as you prepare for subject interviews.
The population indicated by the persona is too large.
Men between the ages of 34 and 50 is a very large population, and we want a population that is more exact (and probably more focused on behaviors vs. stat’s) so that your persona is more clearly defined. With a clearly defined persona, we can identify the most promising interview subjects and ask them questions better targeted to them.
