Twitter of Social Media Advertising

Twitter is about “what’s happening now.”

Twitter is unique because:

A disadvantage to Twitter is

Wendy’s is known for its

Which of the following is unlikely for a Twitter user to do:

If we’re Samsung, what might be a good lookalike audience?

Which model is best for awareness?

Dr. Vargo recommends targeting by demographics on Twitter:

Dr. Vargo recommends targeting by location on Twitter:

Promoted trends are

A campaign objective:

What’s a good advertising business objective for a small business?

Twitter ads should have

Why do Twitter ads lack purchase intent?

Google Fi (a.k.a. Project Fi) should have:

Flonase should have:

Which advertising objective (a.k.a. model) worked best for Chris’s promoted Tweet?

Dr. Vargo looked at campaign engagement data:

When creating the Sports Media Minor ad, which targeting parameter was not used:

Tweet activity analytics are limited to advertisements only: