Facebook of Social Media Advertising
Week 2 Facebook of Social Media Advertising
Question 1
The Instagram and Facebook ad platforms are separate, largely due to legal reasons.
Question 2
Facebook Pixel technology is what sets Facebook apart from other social advertisers such as Twitter
Question 3
According to Chris, one of the latest initiatives that Facebook has taken on to increase platform engagement is Facebook:
Question 4
What type of location targeting parameter is “hyperlocal” and a great idea for small businesses?
Question 5
Facebook users:
Question 6
Facebook Collects
Question 7
Ghostery allows you to:
Question 8
Facebook Pixel tracking can be used to:
Question 9
Chris’s Facebook interests were primarily generated from:
Question 10
A limitation of targeting on Facebook is:
Question 11
For many businesses on Facebook, advertising has become necessary because:
Question 12
The most premium ad creative type for Facebook is:
Question 13
CPA might be the safest way to pay for Facebook ads, but it typically the most expensive.
Question 14
The best Facebook ads have:
Question 15
The Facebook story functionality:
Question 16
A good strategy for social media campaigns on Facebook is to:
Question 17
The cheapest way to get clicks in a Facebook ad campaign is to select the “clicks” bidding strategy on Facebook.
Question 18
Ad Quality refers to the quality of the graphic design (a.k.a., creative) that is used in images in Facebook ad campaigns.
Question 19
In reviewing the Russian Facebook ads, it appears that:
Question 20
The number one, unique problem with Facebook, and social media advertising in general, is that:
Week 4 Twitter of Social Media Advertising 1. Question 1 Twitter is about “what’s happening now.” 1 point True False 2. Question 2 Twitter is unique because: 1 point…
Week 5 Custom Audience of Social Media Advertising 1. Question 1 A custom audience can be built from most consumer databases 1 point True False 2. Question 2 Which…
Week 3 Instagram of Social Media Advertising 1. Question 1 Instagram is growing its active user base 1 point True False 2. Question 2 Instagram is: 1 point More…
Week 1 Case Study Quiz of Social Media Advertising 1. Question 1 Which of the following is not an objective type in Facebook advertising? 1 point Awareness Consideration Conversion Friendship…