Question 1
Which of the following is not an objective type in Facebook advertising?
Question 2
Which of the following is not a placement group within Facebook Ads Manager?
Question 3
What was the business Rob talked about in his case study?
Question 4
With Facebook, advertisers can only run ads in the United States
Question 5
Advertisers can test multiple creatives in a single campaign
Question 6
Which was not a key objective for the business in Rob’s Case Study?
Question 7
A likeness of what popular 1990s TV and film character made an in-person appearance at the business Rob’s case study to draw visitors on premise?
Question 8
What was the study Rob’s client used to set benchmarks and objectives?
Question 9
A Page Likes campaign is designed to increase facebook post likes
Question 10
When creating a new audience, you can target which of the following groups?
Question 11
A decline in people shopping in brick and mortar stores can be attributed to the rise of online shopping
Question 12
The property in Rob’s case study was located in which major DMA?
Question 13
In Rob’s case study, which Facebook tactic was used to drive email signups?
Question 14
Rob cautions that advertisers pay attention to Facebook’s ___________ ?
Question 15
Which of the following is not a geo-targeting tactic offered in Facebook?
Question 16
Budgeting can be set at as Daily or Lifetime.
Question 17
Which platform is best at driving website traffic according to Rob?
Question 18
Instagram ads can be set up directly within the Instagram app.
Question 19
Custom Audiences can be created from which type of data?
Question 20
Lookalike audiences are created by matching attributes in a known audience to other users in a given area.
Week 4 Twitter of Social Media Advertising 1. Question 1 Twitter is about “what’s happening now.” 1 point True False 2. Question 2 Twitter is unique because: 1 point…
Week 3 Instagram of Social Media Advertising 1. Question 1 Instagram is growing its active user base 1 point True False 2. Question 2 Instagram is: 1 point More…
Week 2 Facebook of Social Media Advertising 1. Question 1 The Instagram and Facebook ad platforms are separate, largely due to legal reasons. 1 point True False 2. Question…
Week 5 Custom Audience of Social Media Advertising 1. Question 1 A custom audience can be built from most consumer databases 1 point True False 2. Question 2 Which…