Instagram of Social Media Advertising

True

False

More popular with adults than Snapchat

More popular with 18 to 24-year-olds

More popular than Twitter

All of the above

It’s hard to build a regular content strategy plan

They cost more than traditional advertising

It’s hard to track leads and conversions from influencers

Influencers are hard to contact

Need help with photography

Be skeptical of taking money in exchange for posting content

Generate content that feel like advertisements

Have a good sense of who their audience is

Big brands

Fashion and design products

Niche products

All of the above

True

False

Instagram is primarily used to advertise fashion items

Influencers are typically under the age of 21

Odd products such as guitar pedals are not mainstream enough for Instagram

It is possible to provide an easy shopping cart experience on Instagram

Way to boost sales

Waste of money because Instagram charges more for it

Call to action

Way to eliminate the need for advertising creative

Include customer reviews

Include quotes from press

List your contact information, such as email or phone number

None of the above

Hire an advertising copywriter

Hire a professional photographer

Buy a Shopify account

Pay for an analytics service

Lazy

Cheap

Only for customers who click on your profile

Credible

A traffic objective

A reach objective

An engagement objective

A video views objective

The further down the funnel you go, the more you pay

The further down the funnel you go, the less you pay

The further down the funnel you go, the more uncertain you are of your results

The further down the funnel you go, the higher ROI

True

False

2

4

6

8

True

False

Engagement is dropping

CPC often exceeds $1 USD

Cost is slowly declining

Traditional photo content is still engaged with the most

Wait for industry experts to see if it’s worth it

Double check the image resolution guidelines before posting

Beware of technical glitches

It’s likely to have higher engagement than traditional ad methods

Product teasers

Specials

News updates

Coupons

Seem to find success using Instagram to sell products

Struggle with the high advertising costs of Instagram

Can use Instagram to find consumers passionate about niche products

All of the above

Week 3 Instagram of Social Media Advertising

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