Custom Audience of Social Media Advertising

A custom audience can be built from most consumer databases

Which of the following is not an example of an existing database a business might have:

Facebook Pixel:

Google Analytics:

R​emarketing

Why would Fjallraven retarget people that looked at coats on their website?

Why might you retarget an email newsletter list?

If your customer database (e.g., from Square) is small:

There are minimums on how small a custom audience can be because:

Retargeting is introspective:

Lookalike audiences are prospective

If we want to try to grow the audience we are reaching with our marketing approaches, which approach should we use?

A solely introspective digital advertising strategy will:

Retargeting is cheaper than standard social media advertising

Why might a consumer become annoyed about a retargeting campaign?

How do you evaluate a custom audience?

Lookalike Audiences:

It’s best to create lookalike a lookalike audience that includes:

We can use lookalike audiences to:

Which platform has built a “lookalike” approach based on accounts (e.g., @wendys)?