For questions 1 and 2, consider a company with the following income statement (in millions): Consider the impact of the issuance of 12B in new debt at a 4% interest rate. Net income after the debt issuance will be equal to __________.

10. Question 10 What does brand architecture help define? 1 / 1 point   The relationship among the brands The launch of a new brand The cost-benefit analysis of a brand    

8. Question 8 What characteristics should the stories that companies tell consumers contain? 1 / 1 point   Intimacy and length   Intimacy and relevance   Continuity and image     A story…