What is the goal of the marketing planning process?
To determine how much money your company should spend on an ad campaign. To create an effective marketing plan to achieve an objective To predict the outcome of a marketing…
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The deodorant company you work for purchases QR data about supermarket purchases. You’re trying to find out more about the connection between purchases of your product and other purchases a customer makes. What type of analytics should you perform to understand more about any possible connections between one purchase decision and another?
Marketing Predictive Descriptive Prescriptive
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The clothing chain you work for attaches survey links to the bottom of receipts so customers can go online to rate their experience and earn a 15% off coupon for their next purchase. What type of analytics should you perform to gain insights from this survey data?
Prescriptive Descriptive Predictive Marketing
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You work for a snow shovel company and find reviews of your product online from customers in Siberia and Alaska. After analyzing the data, you discover some unexpected results. Which of the following shovel attributes is surprising that customers in these areas are concerned about?
Color Price Sharpness of shovel blade Non-stick capabilities
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You work for a company that manages local bands. One of your bands is repeatedly turned down for record deals with big name labels. On the band’s website, you see hundreds of comments from fans. What should you do to help your band get a record deal?
Attend a live performance and ask audience members their thoughts on the band Rely on your intuition about what the band needs to do Use text analytics to look for…
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You work for a company that rents musical instruments to K-12 school districts and your objective is to increase the length of instrument rental contracts. How will segmenting your market help you achieve your objective?
It helps you decide which customers to target. It will help you determine how much money to spend on a new marketing campaign. It will help you determine which instruments…