Y & R Model Interbrand Brand Value Model All three models should be used. Revenue Brand Premium Model
Aspiring brands are less relevant and held in less esteem than eroding brands. Aspiring brands are more differentiated and more well known than eroding brands. Aspiring brands are more differentiated,…
Increasing brand stature Making your brand more relevant to consumers IncYour brand has already established differentiated and relevant products, but not many consumers may know about the brand or hold…
To determine the price of branded products To determine brand value To build customer trust in the brand To develop a product
Reliable Prestigious Gorilla glass screen Highly secure
A carefully constructed brand personality increases the value of the brand.
To determine the risk rate To determine the brand strength To attract consumers who value the characteristics of that brand To forecast earnings
The traits of each brand How each product is packaged The price each brand charges What the current marketing budget is for each brand
It provides deeper insights into what matters and what is most likely to work.
