8: You work for a popular athletic wear company that wants to launch a women’s swimsuit line in the spring. What type of analytics will you conduct to determine how one-piece vs. two-piece bathing suits will sell this year❓
Predictive
5: You work for a company that sells teacher supplies, primarily to K-5 elementary schools, with two-day delivery. You want to better understand your market and so you analyze the data from product reviews and sales, which yields some surprising results. What surprising factor does the analysis reveal your customers care about❓
Delivery time is not that important.
What is the goal of the marketing planning process?
To determine how much money your company should spend on an ad campaign. To create an effective marketing plan to achieve an objective To predict the outcome of a marketing…
