3. Question 3 You’re writing a creative brief for your company and want to share information to make your offer more credible and trustworthy. What is the name for this…
8. Question 8 You should organize the copy of your ad into three parts. Which of the following is NOT one of those three parts? 1 / 1 point Conclusion Opening Call…
3. Question 3 A concise statement of what you want to accomplish in your target market is which part of a creative brief? 1 / 1 point Key Benefit Guideline Objective Deliverable…
2. Question 2 You need someone to create the visual assets for your campaigns. You’re looking to hire a: 1 / 1 point Designer Email Marketer Copywriter Marketing Analyst Correct!…
1. Question 1 An ad agency submits a creative brief to you. It looks almost complete, but it’s missing a description of who you want to engage and influence. Which…
9. Question 9 Which of the following are good things to keep in mind when copywriting? (Choose all that apply) 1 / 1 point Be recognizable Correct! Use the same…
6. Question 6 You decide to run an ad campaign and create an objective to increase conversions on your website. Which KPI would accurately measure this objective? (Select all that…
4. Question 4 True or false? If you have a Designer on your team, you will usually not need a Brand Manager as the designer can take care of the…
1. Question 1 An ad agency submits a creative brief to you. It looks almost complete, but it’s missing a project timeline, deadlines, a budget, and who will approve the…
5. Question 5 You’re writing a creative brief and need to cover other companies in your field that target your same target audience. 1 / 1 point Coworkers Offer Competitors Business partners…
