Fundamentals of Social Media Advertising | Online Course Support

You decide to run an ad campaign and create an objective to increase conversions on your website.  Which KPI would accurately measure this objective? (Select all that apply)

 
 
 
 
 

Correct! You want to measure the number of purchases and whether your campaign is producing positive financial results for your business. 

 
 

Correct! Looking at your return on ad spend (ROAS) gives you an idea of the total revenue generated from your Facebook campaign divided by your total ad spend.

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