Fundamentals of Social Media Advertising | Online Course Support

True or False: Data-based advertising enables advertisers to display ads to people based on their location or previous behaviors.

7. Question 7 True or False: Data-based advertising enables advertisers to display ads to people based on their location or previous behaviors. 1 / 1 point   True False     Correct! Using…

Fundamentals of Social Media Advertising | Online Course Support

True or false? The GDPR is an international agreement that applies to both companies in the United States and the European Union, independent of where their customers or users are based.

2. Question 2 True or false? The GDPR is an international agreement that applies to both companies in the United States and the European Union, independent of where their customers…

Fundamentals of Social Media Advertising | Online Course Support

Wes is the owner of a spa and massage center called OASIS. He wants to convey to potential customers the mental and physical benefits of his massage and spa offerings, as well as the accessibility of his business. Which of the following tips should he follow to appropriately get his message across? (Select all that apply)

9. Question 9 Wes is the owner of a spa and massage center called OASIS. He wants to convey to potential customers the mental and physical benefits of his massage…

Fundamentals of Social Media Advertising | Online Course Support

True or false? Once you have grabbed your audience’s attention with your opening and made them aware of the problem you are solving, it’s time for your call to action.

8. Question 8 True or false? Once you have grabbed your audience’s attention with your opening and made them aware of the problem you are solving, it’s time for your…

Fundamentals of Social Media Advertising | Online Course Support

Lisa is writing copy for an ad she plans to run on Facebook to promote her stationery shop. She’s beginning to organize her copy, starting with creating an interesting and engaging opening to draw new customers in. What should she look to accomplish in the opening? (Select all that apply)

8. Question 8 Lisa is writing copy for an ad she plans to run on Facebook to promote her stationery shop. She’s beginning to organize her copy, starting with creating…

Fundamentals of Social Media Advertising | Online Course Support

True or false? You typically don’t need to ask users for their permission before you take their images and use them as visuals in your ad. 

7. Question 7 True or false? You typically don’t need to ask users for their permission before you take their images and use them as visuals in your ad.  1 / 1 point…

Fundamentals of Social Media Advertising | Online Course Support

Which of the following are good tips to keep in mind when shooting a picture for your ad campaign? (Choose all that apply)

6. Question 6 Which of the following are good tips to keep in mind when shooting a picture for your ad campaign? (Choose all that apply) 1 / 1 point   Follow the…

Fundamentals of Social Media Advertising | Online Course Support

Your ad objective or goal is to bring people to your online store and ultimately sell them your product. Which KPI will be most important for you to measure?

5. Question 5 Your ad objective or goal is to bring people to your online store and ultimately sell them your product. Which KPI will be most important for you…