Fundamentals of Social Media Advertising | Online Course Support

Your ad objective or goal is to bring people to your online store and ultimately sell them your product. Which KPI will be most important for you to measure?

 
 
 

Correct! ROAS is your total revenue generated by your ad campaign divided by the total amount you spend on your campaign. Calculating this metric will tell you how successful your ad campaign was in fulfilling your goal.

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