Question 1
An ad agency submits a creative brief to you. It looks almost complete, but it’s missing a description of who you want to engage and influence. Which creative brief element is missing?
Correct! Describe in as much detail as possible who you want to engage and influence. Use demographic information, describe their interests, behaviors, needs and fears.
8. Question 8 What are examples of strategies that card payment gateways can employ to boost profitability and mitigate transaction risks? 1 / 1 point Encouraging debit card processing Offering value-added…
2. Question 2 In Lola’s country no one eats alone. Having a meal is not just to fuel the body but rather an occasion to stay together and enjoy others’…
21. Question 21 Which instrument is most promising to move people to sustainable action? 1 / 1 point Nudging Financial incentives Responsible education Information provision
8. Question 8 The Playtex bra clips 1 point (a) show the early stages of developing an idea for an advertising campaign (b) present women in a way…
2. Question 2 The job description is all you need to find the competencies the hiring manager is looking for. 1 point False True
1. Question 1 A data analytics team labels its files to indicate their content, creation date, and version number. The team is using what data organization tool? 1 point File-naming…
