5. Question 5 Your client owns a store that sells holiday items. She wants you to watch shoppers without interacting with them to see if they purchase more when a…
8. Question 8 Which of the following demonstrates good communication practices while conducting qualitative research? 1 / 1 point Use jargon to show participants that you are an insider in that particular…
7. Question 7 You are aware that qualitative research holds risks of moderator bias or leading a participant. Which of the following is a good way to think of yourself…
6. Question 6 You are preparing to conduct your first in-depth interview with a key informant. Which profession gives you a model to follow? 1 / 1 point Think of yourself as…
4. Question 4 Our business case scenario aims to assess barriers to purchase a high-end cell phone, given a target market meeting certain criteria. Which of the following would be…
3. Question 3 Suppose your client wants to expand product sales into a new geographic territory. Your task is to report on attitudes about the product and advertising mock-ups in…
1. Question 1 Suppose a client asked you to find the opinions and preferences of registered voters over the age of 70 regarding their candidate’s stated views on an issue….
Module 4 Quiz of Research Proposal Initiating Research 1. Question 1 Why should a potential client and researcher have a proposal in a written or electronic format? 1 / 1 point A…
Module 3 Quiz of Research Proposal Initiating Research 1. Question 1 Which of the following describes primary research? 1 / 1 point Re-purposing previous internal research data from your client’s company Research…
Module 2 Quiz of Research Proposal Initiating Research 1. Question 1 Suppose you are doing desk research and you want to check to be sure of the credibility of…
