Module 4 Quiz of Research Proposal Initiating Research
Module 4 Quiz of Research Proposal Initiating Research
While a market research professional may be comfortable with the research-related tasks, the contractual and administrative elements can be complex. Therefore, having formal documentation can help guide the research, as well as manage expectations.
Your proposal is not a binding legal contract; however, it is the basis of an informal agreement between you and the prospective client.
You should go beyond the basics to tell a story in a persuasive way. Don’t just check the facts; check the content quality, presentation, flow and story.
Appeal is important! If client is a visual learner, go visual; if client is more scientific, structure your proposal in a more rigid scientific manner.
While the proposal “win” rate may dictate a company’s investment into the proposal process, the opportunity of using the formal process to demonstrate scientific abilities, promote the company and develop a relationship can be a differentiating factor.
Addressing the anticipated deliverables in a research proposal is important, as much of the mystery of what the potential client will receive is eliminated or minimized. It is important to be able to tell the potential client that the final deliverable will have the answer they may or may not be looking for, what supportive data will be provided and when and how it will be delivered. The potential client seeks understanding and without addressing this in the proposal, mystery or misconception is inadvertently created.
This is an acceptable way to follow-up after a submission, along with a thank-you card or providing additional information.
It is acceptable to follow up by providing additional information to supplement the proposal.
This is an acceptable way to follow-up after a submission, along with a follow-up email or providing additional information.
This is an acceptable way to follow-up after a submission, along with a follow-up email or thank-you card.
Budget determination is derived from a vendor or contractor’s price given a number of constraints and under various conditions, including speed of delivery, methodology chosen and complexity.
The proper research approach given constraints and parameters is most important when crafting a proposal, followed by having a proper or qualified team that is able to deliver on time and as is planned. While format and price is important, researchers often miss out on the opportunity to gain a competitive advantage through packaging and persuasive writing.
A research plan has many evaluative factors in it, where some may be more important than others. However, like a resume, certain flaws can eliminate consideration. Many hiring professionals eliminate candidates because of errors in the resume or certain style factors. The same also holds true in the researcher evaluation process.
The people or roles may have changed, so establish clearly who the points of contact are for you and the client company.
When you are awarded the project, that’s the time to reaffirm expectations and what the client wants.
Time has passed and parameters may have changed. It is important for both parties to get on the same page. A proper start can avoid a great deal of pain should expectations not be the same at a later point.
