Module 2 Quiz of Research Proposal Initiating Research

Look for convergence of multiple reliable people referencing the same source (but still check the original source)

Many reputable sources agreeing lends some weight, but always check original source too.

Verify the original source

You must look at the original source, because a person could be extrapolating from a source, or making judgments from that.

Trust a secondary source if you get the impression that source usually has good information

Be on the alert for biased motivations, like a “research report” designed to sell their own product

It could be Joe’s House of Mugs, if they’re saying mug sales are going to be sky rocketing in 2018, because of the ceramic industry, and the cost of materials may be lower, you should rightly question their objectivity.

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Bureau of Labor Statistics

This was one of the specific sources mentioned in the lesson as a common and currently acceptable source for secondary research.

US Census Data

This was one of the specific sources mentioned in the lesson as a common and currently acceptable source for secondary research.

Blogs

Pew Research Foundation Surveys

This was one of the specific sources mentioned in the lesson as a common and currently acceptable source for secondary research. This represents a research organization with an excellent reputation.

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Ask the client for any internal research they already have

This would include things like their budget, previous market research, complaints and churn reports.

Ask the client questions

You can learn a great deal by just asking the client to explain what they already know about their market. When you’re starting cold, this is a great place to start.

Use a market research plan that worked for a previous client in a similar field

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Time frame of the information does not matter since the data stays relevant

Secondary research may help understand situation, or history or process

There are pros and cons to using secondary research and as a result definitive actions are rare upon its review.

A combination of secondary and internal research which can usually be done easily and quickly, often from one’s desk

Research that can be conducted on a desktop computer

Desk researcher is often a term coined for secondary research. However, secondary research, depending on the user’s definition, may not capture company information.

Can help shape or direct a choice of methodologies

Can often be compelling enough to answer the business problem

Good secondary research can help the user become more informed and make better research decisions.

To get at a better quality or more meaningful and relevant secondary research

Paid sources should only be used for primary research.

Not all secondary research is free.

You collect, analyze and interpret the data, report what’s going on, and then go on to extrapolate, draw conclusions to make recommendations for your clients.

You can collect data, analyze data and tell the client what’s going on and successfully complete the satisfaction survey, or other specific market research task they direct you to provide and interpret the data as well.

You can collect data, analyze data and tell the client what’s going on and successfully complete the satisfaction survey, or other specific market research task they direct you to provide.

This is Level Three and is built on other information that you’ve gathered in the process, and your expertise, and from secondary sources. You go above and beyond Level One and Level Two.

To get a better understanding of your potential client so you can anticipate his or her moves.

To expand one’s vision beyond the identified business problem

Understanding your client is important in the early negotiation and relationship management stage, but tackling the problem is more important.

The Bureau of Labor Statistics

The blog of a visionary, industry expert or major world leader

Regardless of the authority of the person, data and facts count. You can take their opinion and consider it, but what matters most information supports a research design or data interpretation.

Module 3 Quiz of Research Proposal Initiating Research

ByAdmin September 22, 2021

Module 3 Quiz of Research Proposal Initiating Research 1. Question 1 Which of the following describes primary research? 1 / 1 point Re-purposing previous internal research data from your client’s company Research…

Module 2 Quiz of Research Proposal Initiating Research

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