Online Course Support | Qualitative Research

Suppose your client wants to expand product sales into a new geographic territory. Your task is to report on attitudes about the product and advertising mock-ups in that new region. Which market research method would be best?

 
 
 
 
 

This project boils down to discovering attitudes, so it is qualitative. Good qualitative research depends on questions and follow-up probes. It can be done online, by phone or in person.

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