Online Course Support | Qualitative Research

Your client owns a store that sells holiday items. She wants you to watch shoppers without interacting with them to see if they purchase more when a pine scent and holiday music is added to the shopping environment. Which research method would this require?

 
 
 
 
 
 
 
 
 

Observational research is non-obtrusive. Data comes from observing people interacting with the environment. So, this is the only option given that does not have interaction between researcher and those being researched.

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