Managing Data Analysis | Online Course Support

You and your team are tasked with helping to determine whether an incremental new feature should be added to an existing product. The question is whether the adding the new feature will increase the number of units sold of the product. The data you have available are from other products the company sells that include this same feature.


An associational analysis is need to assess the relationship between the inclusion of the feature and the outcome. For example, at this point, we do not even know if the relationship between the feature and the outcome is positive or negative.

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