You are conducting an associational analysis and attempting to estimate the association between soda consumption in the U.S. and body mass index (BMI). A scatterplot of the data from 100 individuals is shown below.

You are conducting an associational analysis and attempting to estimate the association between soda consumption in the U.S. and body mass index (BMI). A scatterplot of the data from 100 individuals is shown below.

What is the directionality of the association depicted in this plot?