Online Course Support | The Business of Social

What are the benefits of a pilot program for a social marketing strategy? Choose all that apply.


In addition to these benefits, the smaller scope of a pilot is often useful if you are resource strapped. For a start-up or a company with a small IT or marketing budget, a pilot project is a great way to show management it will work. Once the pilot succeeds, you can quickly invest to build out the rest of the private community or nurture program.


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