Fundamentals of Social Media Advertising | Online Course Support

True or false? The DAA’s YourAdChoices program performs the same role in the US that the GDPR does in the European Union.

 
 
 

Correct! The DAA is an alliance of different industry bodies that came together to establish and enforce responsible privacy practices in digital advertising. It also encourages advertisers to use data-based advertising to clearly inform people about the data that lead them to see a particular ad.

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