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You’re in charge of implementing a new system at your company to process purchase orders. You’ve talked to some users and learned about what works poorly on the current system and work around’s they’ve found work well. You want to run a concierge MVP with spreadsheets and Google Forms, but management is wondering why you don’t just deploy the vendor’s system without any additional configuration. What question do you ask them to help foster a more constructive perspective?
ByAdminAn ad agency submits a creative brief to you. It looks almost complete, but it’s missing the single most important benefit of your offer for your target audience. Which creative brief element is missing?
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