Module 5 Quiz

Week- 5

Module 5 Quiz

 

1.
Question 1
Which of these dimensions are traditionally used to assess “brand health”? (select all that apply)

1 point

Brand loyalty levels

How employees feel about the brand

Brand advertising share of voice

The level of brand awareness

The perceived performance of the brand

Brand investment levels

Customer purchasing of the brand

The profitability of the brand

2.
Question 2
Which of these dimensions reflects “internal brand health”? (select all that apply)

1 point

Brand polarization

Brand advocacy

Brand architecture

Brand positioning

Brand acceptance

Brand understanding

3.
Question 3
How do strong brands provide financial value to the firm? (select all that apply)

1 point

Lower pay

Higher sales volumes

Lower public relations costs

Price premiums

Lower administration costs

4.
Question 4
Which type of employee tends to accept to work for lower pay at a strong brand? (select all that apply)

1 point

The CEO, as compared to other executives

Men, as compared to women

People with higher level of education, compared to those with a lower level

Younger employees, as compared to older employees

5.
Question 5
True or false? Brand valuation of the trademark on the balance sheet is always lower than the valuation of the branded business as a whole.

1 point

True

False

6.
Question 6
True or false? Brand valuation of the trademark on the balance sheet is always lower than the value the brand provides to the business.

1 point

True

False