Module 4 Quiz

Week- 4

Module 4 Quiz

 

1.
Question 1
Which of the following are true? (select all that are true)

1 point

The 6As process of internal brand engagement is more similar to the sales funnel than the customer-consumer journey

Employees who are brand antagonists tend to have high levels of organisational engagement

Companies who are leaders at organisational change set more concrete goals for behaviours than change laggards

Companies who are leaders at organisational change have more top-down managerial pressure than change laggards

Companies who are leaders at organisational change set more precise goals for results than change laggards

Companies who are leaders at organisational change have more defined roles and responsibilities than change laggards

Keystone habits are those that have the highest barriers to adoption

2.
Question 2
Which concept refers to the alignment between brand and behaviour? (select only one)

1 point

Brand differentiation

Brand authenticity

Brand equity

Brand hypocrisy

Brand integrity

3.
Question 3
Which concept refers to the alignment between business and brand? (select only one)

1 point

Brand hypocrisy

Brand authenticity

Brand equity

Brand integrity

Brand differentiation

4.
Question 4
Which famous economist wrote that experience provided no value? (select only one)

1 point

Karl Marx

Joseph Schumpeter

Adam Smith

Kenneth Arrow

5.
Question 5
The 6As process is best described by which concept? (select only one)

1 point

Employer branding

Brand loyalty

Employee branding

Employee engagement