Question 4
Let’s say two skateboard companies are competing in an auction to show one person, named Daniel, an ad. Daniel lives in Denver.
Company One targeted people who like skateboarding who live near the Rocky Mountains in Colorado.
Company Two is targeting all men who like to skateboard in the U.S. Company Two budgeted way more money than Company One for ads.
Which part of Company Two’s Total Value score will this boost?
Correct! The Advertiser bid tells you how much an advertiser is willing to pay to achieve their desired outcome.
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