A firm’s value proposition is its ability to both measure and improve students’ STEM (science, technology, engineering, math) performance. It developed a research-based copyrighted assessment tool and provides a full platform of online testing, teacher training, and curricula, along with a well-trained staff of former educators to drive sales. Which of the following best explains why it might be able to deter rivals?
When there are tight combinations between resources and activities, then it’s likely the firm will be able to deter rivals who are unable to imitate this alignment.
