2. Question 2 Suppose you are working on a project seeking to know how many pets each respondent owns and how many years they’ve had their oldest pet. Which one…
10. Question 10 Suppose your client is designing software to be used by orthopedic surgeons. They want to know how likely a busy surgeon would be to adopt this new…
9. Question 9 You have just been assigned doing market research on a subject you know nothing about; which of the following describes the best way to start your investigation?…
5. Question 5 Your client owns a store that sells holiday items. She wants you to watch shoppers without interacting with them to see if they purchase more when a…
8. Question 8 Which of the following demonstrates good communication practices while conducting qualitative research? 1 / 1 point Use jargon to show participants that you are an insider in that particular…
7. Question 7 You are aware that qualitative research holds risks of moderator bias or leading a participant. Which of the following is a good way to think of yourself…
6. Question 6 You are preparing to conduct your first in-depth interview with a key informant. Which profession gives you a model to follow? 1 / 1 point Think of yourself as…
4. Question 4 Our business case scenario aims to assess barriers to purchase a high-end cell phone, given a target market meeting certain criteria. Which of the following would be…
3. Question 3 Suppose your client wants to expand product sales into a new geographic territory. Your task is to report on attitudes about the product and advertising mock-ups in…
1. Question 1 Suppose a client asked you to find the opinions and preferences of registered voters over the age of 70 regarding their candidate’s stated views on an issue….
